About Setian

Tired of overpriced jewellery, lack of flexibility and dishonest practices, Setian is set to disrupt the landscape of the jewellery market for good.

Rooted deep in family history, and what almost seems like centuries in the making, Setian stems from love and passion for honouring traditions and preserving memories with beautiful things - creating heirlooms that last many lifetimes, transcend trends, keep its value and showcase exceptional craftsmanship.

Each piece is more than just a gorgeous jewel, it is a signifier of allure, class and status. It is more than what money can buy. It has a rich story that runs through the bloodline, with the founder’s path to creating Setian shining through.